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222 Second Street: Brand Design

San Francisco, California

As developer of this new 26-story, mixed-use tower in rapidly changing downtown San Francisco, Tishman Speyer sought to develop a brand positioning program that would convey the building’s unique attributes and appeal to top technology and professional services firms. Complemented by a robust, sophisticated website consistent across multiple platforms, the identity system showcases the building’s features – from building technology and sustainable design to floor plans and views – and give insight into the surrounding neighborhood, including residences, dining, parks and transportation alternatives.
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