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Banfield Pet Hospital Headquarters: Brand Design

Vancouver, Washington

In relocating its headquarters from Portland to Vancouver, Banfield Pet Hospital sought branding that would convey its deep passion for pets. With an environment in which employees are encouraged to bring their dogs to work, the new facility unambiguously celebrates pets, fosters the company’s commitment to quality and innovation, and supports a culture of creativity, accessibility and openness. The modern, inviting space richly accommodates pets with a dog ramp and myriad opportunities for socializing. The space’s visual system enhances intuitive navigation through color, illustration and pet themes to define various neighborhoods while providing a host of engaging touchpoints and opportunities for discovery and delight.