Brooks’ new flagship retail store appeals to multiple senses, engaging runners and reflecting its passion for its products and customers. Comprising the ground floor of its headquarters and adjacent to Seattle’s Burke-Gilman Trail, the store serves as a literal extension of the trail, bringing the outside in with elements including trees, brick walls and rustic outdoor tables. A “guru bar,” beer garden and storytelling track further engage customers, as do the store’s quirky and humorous visual merchandising and environmental graphics. Sustainable elements include a LEED? Platinum building location, materials and sourcing, construction and a self-sustaining living green wall.