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Fluid Interiors Showroom

Minneapolis, Minnesota

To accommodate rapid growth and a refreshed brand, Fluid expanded their Butler Square office into an adjacent space. The expansion prompted a re-examination of the flow of space as a means to elevate the client and staff experience. To provide a more “fluid” journey, the design team reimagined the arrival sequence and choreographed touchpoints throughout. A new entrance creates an impactful brand statement while providing a logical flow in the historic space. The restrained design and elegant new finishes serve to complement the brick and timber, keeping the spotlight on the iconic architecture and distinct floorplates. Materials and color palette are designed to highlight the diverse offerings of Haworth and other products on display.