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Minneapolis, Minnesota

Outsell develops analytic software that leverages real-time online consumer interactions and applies predictive algorithms to optimize consumer engagement, overlapping technology and creative expertise. That concept of overlap was a key driver of the design of its new Minneapolis headquarters. People overlap in various spaces along a main circulation path, which become significant nodes for engagement and accelerated serendipity. A large café and adjacent reception area can accommodate a gathering of the entire staff by opening a metal drapery that otherwise separates the two yet maintains a visual connection. The overall result is a restrained, graceful design that helps tell Outsell’s distinctive story.