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Red Bull Southeast Office: Brand Design

Atlanta, Georgia

The Red Bull Southeast office is more than a place to work — it’s a destination for employees to socialize with like-minded people. The space mixes Southern hospitality with the iconic Red Bull high-energy brand. Wall murals in meeting and gathering spaces tie to the local artist community, while subtly integrated train tracks allude to Atlanta's train hub history. Guitar strings on the entry wall form a map that ties together Red Bull office locations with Red Bull's involvement in music initiatives. The idea that their product “Gives You Wings” provokes employees and visitors to believe in the impossible, and having wings helps them pursue their highest potential at work and play.