Though one of the most visited cities in the world, San Francisco’s Visitor Information Center was tired, dark and dirty. Gensler came in to give it a new and refreshed take. Eliminating the previous staff-behind-the-counter model, the new floorplan centralizes knowledgeable staff to improve circulation and create a more service-centric and interactive environment. Perimeter walls feature mural-size maps of the City and surrounding Bay Area, and touch-screen monitors draw customers through the space and, along with enhanced signage and accessibility, provide them with the information they seek in a bright, appealing environment. The revitalized center now provides a rich and engaging experience for travelers.