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The Avenues

Kuwait City, Kuwait

The Avenues is a new retail concept inspired by the great cities of the world, developed as a collaboration between Gensler’s urban designers, landscape architects, architects, interior designers, and brand designers. This retail center offers a signature shopping experience with more than 600 retail units and food and beverage outlets in a dramatic scheme of The Grand Avenue, SoKu, Prestige, The Forum, Electra, and The Souk.

The development is designed as a piece of cityscape, with a network of streets and plazas, covered by an ETFE roof for maximum natural sunlight, yet a high degree of solar protection and variable shading opportunities. Gensler worked closely with the client to create a socially, economically, and environmentally viable master plan. The master plan was then evolved and developed with retail planning principles to create the destination of Kuwait.