Building Boomtown
Are today’s communities prepared for our rapidly growing, healthy, and savvy aging population?
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Research is an investment in our future that empowers our global professionals to seek answers to the pressing questions facing our design teams and clients every day.
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Are today’s communities prepared for our rapidly growing, healthy, and savvy aging population?
Can we quantify the impact of active learning environments on student outcomes?
How can we design restrooms to be safe, comfortable, and inclusive?
Exploring opportunities to address air pollution via design and architecture.
Simplifying the patient experience in healthcare environments.
Exploring the future of education via new takes on the learning environment.
An Exploration of Fuel Cells as Sustainable Energy Solutions.
Can we enhance student living environments to better respond to the needs of today’s students?
An investigation into the creative re-use of aging hospitals.
An investigation of integrating graphic design into school environments to enrich educational opportunities.
What is the future of the museum? Museums are evolving to accommodate active, individualistic, and tech‐driven new...
How do library leaders see the future of their institutions? Librarians see a future in which their role, and the...
How do students envision the present and future academic library? Students value the academic library as a bastion...
Why do students really go to the library? The value of today’s academic libraries goes far beyond access to books...
What strategies connect students to STEM? Successful STEM environments enhance the teaching and learning process by...
Can holistic design strategies improve health and healing? A “soul-centered” design approach that aligns the design...
Does a healthy workplace improve the bottom line? An estimated 65% of a company’s health-related costs can be...
Are college campuses working for students? Students spend a large portion of their time working alone. Campuses that...
Are educators and students on the same page? Students and educators agree that education space needs to foster...
We partnered with seven universities to track students transitioning from classrooms to enhanced learning spaces.
We leveraged a waiting room redesign opportunity to research areas of improvement.
Investigating how the hospitality industry can evolve to respond to the COVID-19 pandemic.
Creating a tool to help better incorporate sensory design into our projects.
We investigated the top drivers in creating a positive client experience.
Using spatial data and mixed-methods research to facilitate a better retail experience.
An in-depth assessment of Japan's railway retail system to improve the user experience.
Exploring how we can design great experiences for users
Researching the benefits of customer experience centers and how they can be most effective.
Investigating opportunities to improve airport experience from user feedback.
Building upon our BoomTown framework to understand the essential elements for multigenerational communities.
An in-depth investigation into the changing retail experience and areas for improvement
Investigating how to successfully integrate storytelling into the design process.
An investigation into designing a memorable and inclusive museum experience for a multigenerational audience.
The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of...
Investigating the behavioral drivers of multi-generational travelers and examining the shifts in the hospitality...
A deep dive into the history of Airbnb, its impact on the hospitality industry, and the regulations that shape its...
An investigation into sports fans’ relationships with their favorite teams.
How does design transform the user experience, and can we measure and track its business impact?
How can boutique hotels cater to the desires of today’s travelers?
Documenting strategies to improve government relations in emerging markets.
What makes for a positive retail experience?
Investigating consumer relationships with multinational brands in the dynamic Indian market.
Understanding the connection between consumers, brands, and values in China.
Can design better support today’s active aging population? Today's aging population is anything but traditionally...
Why do some brands thrive in new markets while others fall flat? An understanding of local context and an openness...
Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal...
Can department stores compete again? Many department stores currently sit on a precipice: sales are languishing...
What strategies will keep stadiums viable? Successful stadium designs engage sponsors early, integrate tech...
Which airport spaces drive positive travel experiences? The quality of restrooms, security checkpoints, and baggage...
Do physical bank branches still hold value? As banking transactions move online, bank branches must shift their...
Is the hospitality industry aligned with consumer needs? Consumer expectations have shifted from a desire for more...
This report explores research findings specific to hotels, identifying factors that matter most for guest experience...
Researching how the process of disassembly can implemented at scale to support industry demands and sustainable...
Leveraging generative design to accelerate test-fitting processes for modular buildings.
Exploring how to quantify the market impact of our office repositioning projects.
An exploration into the issues impacting the public library and how design can support its changing role in...
Addressing sea level rise and major storms threats in vulnerable cities.
Creating a roadmap for 80% reduction in predicted energy performance by 2030.
We reimagined how to engage healthcare consumers to reshape care and communities.
We investigated how the U.S. Postal Service can best use its existing real estate to further its mission in the...
Analyzing what drives downtown resurgence and its surrounding areas.
An exploration into the adverse effects of Hong Kong's population density on senior adults
An exploration of how the intelligence economy will catalyze evolving roles and relationships in the real estate...
An exploration into applications for machine learning in architectural design.
Impact by Design 2018 is Gensler’s third annual publication assessing the performance and resilience of our work
Creating a spatial prediction model to respond to shared, electric, and autonomous vehicles and their impact on the...
Creating a tool to help urban planning projects address social and environmental impact without sacrificing...
Creating a plan to develop and implement Permanent Supportive Housing for the homeless quickly and inexpensively.
A deep dive into the impact of the increased use of autonomous vehicles on future real estate investments...
After conducting research using our own offices as case studies and analyzing the current client interest in the...
We researched how to integrate design with local development in Sub-Saharan Africa to improve the human experience.
Impact by Design 2017 is Gensler’s second annual publication analyzing the sustainable performance of our work.
Building a framework for residential conversion for underperforming office buildings.
Exploring the opportunities and realities of submerging big box retail centers to support rooftop farming.
Can living walls have an impact on indoor air quality and occupant comfort?
A speculative proposal for Tokyo before, during, and after the 2020 Olympics.
Exploring the potential impact of modern manufacturing techniques on construction processes.
Exploring opportunities at the intersection of 3D printing and UAV technology.
Redesigning our cities through active community engagement.
Aligning business, community, and design processes for maximum impact.
Investigating opportunities to mitigate climate change through design and architecture.
Learning from San Francisco’s Urban Tech Boom.
An "up-zoning" proposal to encourage building renovation and neighborhood revitalization.
Exploring the new frontiers for mass public transit
A tool for gathering qualitative data about the urban realm.
How can we gather and visualize data to better understand the impact of ecosystem services on our urban centers?
How do we optimize parking in today’s and tomorrow’s cities?
What’s next for airport terminal design and planning? Keeping passengers moving is key for tomorrow’s...
Can China create better cities? For China’s cities to grow while maintaining a sense of community, we must enrich...
Can we quantify architecture’s contribution to building value? In aggregate, Class A buildings designed by...
Can we extract value from retail entitlements? An application-based knowledge management tool streamlines retail...
Can the town square be relevant in the 21st century? We can improve our cities by creating vibrant town squares that...
What can we learn from 600+ LEED scorecards? Comparative LEED data by project type and location reveals baseline...
How can we translate climate data into actionable insights? We designed a new approach to leverage climate data and...
What design strategies maximize building envelope performance? Technological innovation alone will not deliver...
What drives success in commercial office buildings? Office building design must evolve to support changing work...
What is the commercial value of open space? Property owners, developers, and investors are willing to pay a premium...
How could CO2 legislation shift the building industry? As CO2 legislation becomes increasingly stringent, carbon is...
Does Los Angeles have a public transit future? To counteract L.A.’s car identity, creative public transportation...
Can hotels afford to ignore sustainability? Utility costs were growing significantly faster than other operating...
We created a menu of seven key real estate repositioning solutions in New York which can be applied to most markets.
Building a parametric, pattern-generating system in Dynamo to save energy and time in building facades.
An investigation into the cultural conditions for innovation within organizations.
An investigation into how organizations can trigger, promote, and sustain learning behaviors.
Identifying key models and drivers attracting large corporations to European coworking culture.
We analyzed the Japanese workplace to address and improve workplace quality and experience.
An investigation into the changing nature of the Middle East workplace.
Investigating which relational conditions allow organizations to thrive.
Integrating Wisp into project predesign to understand its potential impact on program management.
An exploration into how architecture can support collaboration and innovation in laboratory buildings.
A deep dive into the changing German workplace and how they can improve productivity and satisfaction through...
Using Gensler New York as a case study, we installed sensors and use mixed-methods to measure occupant and building...
We investigated the link between a person's learning style and their workplace preference.
Developing a framework and set of design research tools allowing us to quickly design and deliver flexible workplace...
Developing a toolkit to to help designers, strategists, and clients create workplace design that better promotes...
We developed and piloted a methodology to help designers and clients create proactive, informed solutions for the...
An investigation into maximizing financial and experiential value in life sciences lab design.
How do you arrive at an optimal exam room design?
Exploring ways to improve work/life balance for Tokyo’s busy workforce.
Understanding not-for-profit employees to uncover lessons about meaning in the workplace.
Investigating changes in the Indian workplace alongside its cultural, political, and economic history.
Investigating the evolution of office work, and its impact on the urban environment.
Today’s organizations value Innovation, creativity and differentiation. Our latest workplace survey looks at how...
The divide between the “haves and have nots” has grown exponentially in recent years. Can design help to resolve...
As Asian companies focus on competitiveness in a global market, they must explore a new, more balanced workplace...
Can individual work survive in the “collaborative” workplace? Effective focus involves managing one’s individual...
Can better trading floor environments mitigate stress? Stressful trading environments can contribute to: poor...
How will lawyers work in the future? Law firms are ready for change, and are seeking progressive, tech-enabled...
What “apps” can help us work smarter? Use of digital collaboration technology offers opportunities to improve...
How can we improve the design process? We can streamline the design process, improve quality, and better communicate...
Can social media revolutionize change management? Network strategies, when aligned with critical business goals, can...
Can existing buildings adapt to stay relevant? In established markets like the United States, the future of office...
What factors drive workplace performance? Employees in top-performing workplaces—those that balance focus and...
Are consumer products companies delivering on workplace experience? Employees report high levels of workplace...
What opportunities exist to improve the workplace for energy companies? While job satisfaction in this industry is...
Can government workplaces improve in a time of budget and space constraints? Increasing employee choice and mobility...
Do lawyers work differently? Attorneys spend comparatively more time focusing than their peers in other industries...
Is the workplace helping not-for-profit organizations achieve their mission? Less than one in four NFP employees...
What’s next for the tech workplace? Employees report higher-than-average levels of choice, satisfaction and...
What is the future of corporate real estate? Real estate executives are hungry for success metrics that go well...
How does space drive innovation? Innovation relies on managed serendipity—the ability to leverage the productive...
What signals exist within our workplace data? The ability to focus is critical to employee productivity and linked...
Will the legal office adapt to new working realities? Next-generation legal workplaces must align with an emerging...
Is your work environment aligned with employee behavior? Understanding current workplace usage patterns is an...
Does your space reflect your organization’s culture? Expressing brand and culture through workplace design is an...
Do lawyers use the workplace differently? Attorneys report their private office is the prime location for focus and...
Do top-performing companies work differently? Successful companies provide workplaces that value and support all...
Can employee data drive workplace strategy? Measuring the performance of the workplace across a variety of...
How does design drive business performance? High-performance work environments are an opportunity to improve...
Are poorly designed offices eroding productivity? Over half of UK workers don’t believe their office is designed to...
We developed three conceptual workplace design scenarios and tested them to understand how varying degrees of open...
How well is the Latin American workplace supporting the region’s knowledge workers, and what are the opportunities...